Branded beer just in time for the Stampede
When the 95th Calgary Stampede kicks off today, one of the city's top country radio stations will be front and centre with its very own brew.
Calgary’s Country 105 radio station came up with a celebratory novelty for its silver anniversary. Partnering with Big Rock Brewery – another proud Calgarian – the station has launched its own branded beer: 105 25th Anniversary Lager.
The limited edition organic brew contains choice barley malts, select hops, Rocky Mountain water and Big Rock’s own special yeast. It’s now arriving in liquor stores across Calgary, and will figure prominently in the Corus network station’s marketing of a year of anniversary-related events.