MTV, film fest, Motorola power UGC promo

MTV is airing ads made with Motorola phones in a bid to get Canadians making mobile films in time for TIFF.

MTV, Motorola and the Toronto International Film Festival are putting sponsorship power behind a user-generated content mobile film competition called ‘For the Reel.’

The contest invites Canadians to submit essays, scripts or images at MTV.ca/forthereel. On July 25, finalists will be sent Motorola phones to shoot two-minute films. The public will then vote to determine the winner.

Prizing includes Motorola mobile devices and a trip to this year’s TIFF. MTV will air the winning entry on its flagship series, MTV Live, during the week of the festival (Sept. 7-11). The winner will be announced on August 27.

MTV is promoting the contest via in-house 15- and 30-second spots, each filmed using mobile Motorola phones. The spots are available for viewing at MTV.ca/forthereel.