Boxer buys B-Scene

Two Toronto-based shops have tied the knot.

Toronto-based Boxer Media has bought B-Scene Media, a two-year old Toronto-based online ad rep firm specializing in rich media/video, display advertising, sponsorship, strategic development and e-mail marketing. B-Scene will operate as a division of Boxer Media. Financial details were not disclosed.

Boxer Media, established in 2002 handles marketing, advertising and multi-media solutions that target Canadian or US audiences. The company represents prominent magazine brands such as Cosmopolitan, Esquire, Fast Company, Good Housekeeping, Harper’s Bazaar, Marie Claire, Redbook, Town&Country and Veranda, as well as online sites such as MorningStar and