GM ousted from usual #2 spot among top TV spenders: Eloda – June 29-July 5, 2007
Effem Foods zoomed from #6 the previous week to boot GM from the #2 spot the automaker has enjoyed during all but one of the past 17 weeks.
Nestle continued its climb, nabbing the #5 spot after hitting #9 the previous week and #15 the week before that. Meanwhile, Subway was back, at #9, after a five-week absence, and Ontario Lottery & Gaming returned after two months, hitting #14. All info below was gathered through Montreal-based Eloda’s online TV ad tracking, auditing and viewing services, and all data is based on its recording grid (www.eloda.com).