GlobeandMail.com launches 1K-a-day campaign
Today, the G&M is rolling out new features and calling attention to them with a $1,000-a-day contest.
GlobeandMail.com launched a contest today to get online readers engaged with its interactive content for the chance to win one of 50 daily prizes of $1,000. The new small business, travel, technology and auto content includes: web-only stories, podcasts and video, online discussions, and a user-generated video section at GlobeAuto.com.
For 50 consecutive days until September 3, readers must answer daily questions based on web-exclusive content in the site’s technology, auto, small business and travel sections. A new question will be posted each day, including weekends, at globeandmail.com/1Kaday.
Radio, print, outdoor and online advertising creative is handled by Naked Creative. Gaggi Media is handling media buying.