Today’s Parent publishes bonus issue

Sponsored by Knorr Lipton Sidekicks, The Best of Cooking with Kids poly-bagged insert hits newsstands today.

The Best of Cooking with Kids, a special digest celebrating 20 years of columnist Evelyn Raab’s kid-friendly recipes, will appear today. Published by, and poly-bagged with, Today’s Parent, the collection is sponsored by Knorr’s Lipton Sidekicks.

PHD Canada, the media agency for Knorr Lipton, took the lead in teaming its client with the magazine as part of the national launch of Knorr’s new Lipton Fiesta Rice, which is being introduced in a national sampling program. Rapp Collins, a division of DDB Canada, was responsible for overseeing and coordinating activation of the campaign and created the direct response component, which includes coupons, recipe cards, email blasts and a testimonial letter from one mom to another.

‘We at Today’s Parent are delighted to have Sidekicks as the exclusive sponsor of our first-ever Best of Cooking with Kids recipe book,’ says VP/publisher Ildiko Marshall. The magazine is Canada’s top-selling parenting publication, and is a leading family website.