Media Contacts nabs KLM account worldwide

The interactive arm of Havas Media beat out 14 other agencies.

Media Contacts, the interactive arm of Havas Media (a unit of global communications group Havas), won the KLM account worldwide after months of pitches by 14 other agencies. Using Artemis – Media Contacts’ proprietary data platform – the two companies have already started a project of implementing one ad-serving system across countries to produce optimized media buying.

Media Contacts will manage the cross-media planning and buying, execution of online advertising, affiliate marketing and meta-search. It will have a strategic role in the cross-media effects of these channels towards search engine marketing and e-mail marketing communication strategy. Display buying and coordination will be managed centrally from France.