Media Contacts nabs KLM account worldwide

July 17, 2007 by Terry Poulton
 

Media Contacts, the interactive arm of Havas Media (a unit of global communications group Havas), won the KLM account worldwide after months of pitches by 14 other agencies. Using Artemis – Media Contacts’ proprietary data platform – the two companies have already started a project of implementing one ad-serving system across countries to produce optimized media buying.

Media Contacts will manage the cross-media planning and buying, execution of online advertising, affiliate marketing and meta-search. It will have a strategic role in the cross-media effects of these channels towards search engine marketing and e-mail marketing communication strategy. Display buying and coordination will be managed centrally from France.

blog comments powered by Disqus

More in News (1610 of 2543 articles)


Who: Catherine Soucy, account manager, ZenithOptimedia Montreal Claim to fame: Considered an intellectual hyperactive around the agency, Soucy is credited ...