CTV snags new Kimmel game show

The no-brainer makes Deal or No Deal look like rocket science - but may turn out to be just as popular.

CTV has followed ABC’s lead and added the Jimmy Kimmel game show Set for Life to its Friday night schedule through August. The show – produced by Endemol USA (Deal or No Deal, 1 vs. 100) – will run for seven weeks in the 8 pm ET slot with Kimmel as host.

Set for Life, which ‘does not require skill,’ notes CTV, offers contestants a chance to win a regular paycheque for one month, one year, 20 years or 40 years, depending on a player’s ability to choose a white light among 15 random light sticks. Pick a white, win more time on the payroll. Pick a red light, lose time. Contestants are paired with a friend who, as ‘guardian angel,’ is meant to steer the other towards a win.

The series will air in simulcast with ABC, which was set to air it last season before it fell off the schedule. ABC also carries Kimmel’s late-night talk show, Jimmy Kimmel Live.

This story first appeared in Playback Daily.