Kraft back near top of TV spenders chart: Eloda – July 13-20, 2007

After cutting its spot volume for a few weeks, Kraft rose from #5 to #2.

While Kraft was climbing to the #2 spot, Pfizer was plunging from #6 to #15. But KFC continued its steady climb, hitting #5 this week. And McCain reappeared, at #11, after a month’s absence. All info below was gathered through Montreal-based Eloda’s online TV ad tracking, auditing and viewing services, and all data is based on its recording grid.