Pirate Master sinks off the skeds
Mark Burnett's high-seas reality series is walking the plank.
Pirate Master, the Mark Burnett reality contest set on a mock pirate ship, is officially cancelled. Evidently, it just wasn’t worth any treasure.
In the US, CBS debuted the show on May 31 on Thursdays at 8 pm, then moved it to Tuesdays at 10 pm, and this week pulled the plug. The US net will stream the remaining five episodes of the show online.
CTV is pulling Pirate Master from its Tuesday 10 pm time slot and replacing it with a simulcast of Law & Order: SVU. CTV is exploring the option of providing the remaining episodes online, but no decision has yet been made.
The show’s May 31 premiere on CTV recorded 1.04 million viewers – about 60% in the A18-49 demo. It won its time slot but failed to reach the heights of that night’s So You Think You Can Dance?, which raked in 1.07 million.
Audiences declined here as well in the weeks following the premiere. CTV attempted to engage viewers from the start, with a ‘Captain’s Log’ contest and online games, and just recently launched a virtual ‘Spot the Captain’ product placement contest for Captain Morgan. On the PirateMaster.ca microsite, CTV says the ‘Captain’s Log’ contest ended one minute before midnight on July 23 due to the show’s cancellation.