SMG snags global Ford contract

July 31, 2007 by Terry Poulton

Dundas, Ont.-based Social Media Group – which agency partner Maggie K. Fox describes as ‘Canada’s first full-service agency devoted exclusively to helping companies use social media tools and platforms’ – landed the Ford Motor Company as a client yesterday.

Fox says helping Ford develop its global social media strategy ‘is a tremendous project with an amazing group of people who really understand the changing nature of communications. We’re very excited to be a part of Ford president/CEO Alan Mulally’s well-articulated plan for the turnaround of this great company.’

Work will begin in early August, and SMG is planning to beef up its team to service the giant new account.

www.socialmediagroup.ca