SMG snags global Ford contract

Social Media Group has bagged another biggie to escort into the social networking sphere.

Dundas, Ont.-based Social Media Group – which agency partner Maggie K. Fox describes as ‘Canada’s first full-service agency devoted exclusively to helping companies use social media tools and platforms’ – landed the Ford Motor Company as a client yesterday.

Fox says helping Ford develop its global social media strategy ‘is a tremendous project with an amazing group of people who really understand the changing nature of communications. We’re very excited to be a part of Ford president/CEO Alan Mulally’s well-articulated plan for the turnaround of this great company.’

Work will begin in early August, and SMG is planning to beef up its team to service the giant new account.