Mystery TV gets a makeover » Media in Canada

Mystery TV gets a makeover

CanWest MediaWorks has redesigned its crime and suspense specialty for digital TV viewers in time for the fall season.

CanWest MediaWorks has pumped a new on-air look into its Mystery TV digital network today, and a new website for the property will launch this fall. The new elements, created with CanWest by Winnipeg-based Systematic Design, include a streamlined graphics package which can display visual representations of the crucial events that have led to a solution in a crime or suspense scenario.

The website,, will launch in the fall, and a Mystery TV campaign will target digital TV customers through interactive program guides, newspapers and other CanWest TV distribution partners.

New additions to the specialty channel’s fall sked will include Las Vegas and Bones, while returning shows on the list are Law & Order: SVU, Law & Order: CI, House, NCIS, Shark and Numb3rs (pictured).

Mystery TV recently ranked #1 in digital networks for the F18-34, F18-49 and F25-54 demos in Canada, according to BBM/Nielsen ratings for January 8-May 27. It took #1 among digital networks for the A25-54 demo, as measured by BBM/Nielsen from March 26-July 1.