Career search and training: Nielsen Media Research Spend Trend

Dailies are teacher's pet.

When it comes to further education, dailies move to the head of the class. Marketers of career search and training services and programs spread their spending around, but put over 70% of their dollars into dailies. Other products and services in this growing category include business equipment/trade/financial shows, financial and business-related associations and personnel and staff training programs.

Total National Media Spend – Q3 – Career search and training

  Q3 2003 Q3 2004 Q3 2005 Q3 2006
Total $19,751,271 24,217,102 30,410,465 38,374,309

National Q3 2006 Total Spend by Medium

2006

Dailies $27,215,791 (70.9%)
Magazines: $1,491,206 (3.9%)
Out of Home: $1,746,587 (4.6%)
Radio: $1,420,051 (3.7%)
Total TV: $6,500,674 (16.9%)

National Q3 2006 – Top 5 Spenders – Career search and training
1) Misc schools/correspondence/seminars – Schools correspondence courses – (Schools, correspondence courses, seminars)
2) Quebecor Inc. – CANOE – (Informational site, search engine, portal)
3) Misc schools/correspondence/seminars – Seminars – (Schools, correspondence courses, seminars)
4) LiveDeal Inc. – LiveDeal.ca information website – – (Informational site, search engine, portal)
5) CanWest Global Communications – Driving.ca information website – (Informational site, search engine, portal)

The preceding data is from the Nielsen Media Research, AdExpenditures. For more information, please contact Andrea Beach, Andrea.Beach@nielsen.com.