Theme parks and water parks by the numbers: BBM Media Snapshot
August 9, 2007 by
Patti Summerfield
Almost one in ten Canadians seem to like the thrills that come with a trip to the amusement park or the chills of hitting the slopes. Apparently, these people are also more likely to visit the dentist for braces.
• 2.7 million (9%) Canadians attended a theme park, water park or water slide two or more times in the past year.
• These amusement park visitors are three times more likely to have wagered money on horse racing in the past year than average Canadians.
• They are also 2.3 times more likely to have played an online or Internet casino game one or more times in the past year than the average Canadian.
• There is a good chance you will find these Canadians at a snow park when they are not at a water park as they are 2.7 times more likely to have regularly participated in snowboarding in the past year and 77% more likely to have participated in downhill skiing than average Canadians.
• Members of this group are three times more likely than average Canadians to have visited a dentist for braces in the past year.
• This active group of Canadians is 70% more likely than average Canadians to spend $100 or more a month on cellular telephones.
• They are also 2.5 times more likely not to not know the name of their local telephone service supplier than average Canadians.
• TV (87%), radio (84%), and Internet (74%) are the top 3 media by yesterday exposure for Canadians who attended a theme park, water park or water slide two or more times in the past year.
• The top three formats by weekly radio reach for this group are News/Talk (25%), Adult Contemporary (25%) and Hot Adult Contemporary (24%).
• Movies (66%), News/Current affairs (45%) and Hockey when in season (44%) are the top three television program types watched in an average week by Canadian amusement park fans.
Source: BBM RTS Canada, Spring 2007, Individuals 12+. The preceding information is from BBM RTS, a syndicated consumer-media survey of over 65,000 Canadians, conducted twice a year by BBM Analytics. For more information contact Andrew Currie of BBM Analytics: acurrie@bbmanalytics.ca.
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