Forbidden Fruit campaign drives online with street media
Adams and Eves of Canada - Lipton WANTS YOU!
Lipton’s Brisk Green Tea with Apple is getting some street media exposure in a campaign by Toronto-based Launch Brand Marketing and Consumer Impact Marketing’s experiential marketing division. Launch is serving up samples of ‘forbidden fruits’ to ‘Adams and Eves’ in the streets of key Canadian markets this summer – with ties to multiple platforms.
Street teams adorned with fig-leaf uniforms and accompanied by apple carts and trees, invite passersby to pick fruit for instant prizes. They also encourage consumers to visit the Brisk microsite AnythingButZen.ca – which hosts entertainment news, product info, and apple cards which encourage pass-along via text message contest invites to friends.