Corus bringing Cosmo TV to Canada
The Toronto company is partnering with Hearst to morph the world's top-selling young women's magazine into television early next year.
In a strategic joint venture, Canada’s Corus Entertainment and the NYC-HQ’d Hearst Corporation will bring Cosmopolitan Television to Canada in early 2008. Launched in Spain in 2000, the television version of the world’s top-selling magazine for young women now exists in more than 20 countries, including Spain, Mexico and Argentina.
In Canada, the 24-hour channel will be targeted to women 18-34 and be a national, English-language, category 2 digital specialty service. Programming will be a mix of entertainment and lifestyle shows ranging from comedy and drama series to relationship and self-help reality programming, along with hit movies.
‘Corus is delighted to have the opportunity to work with Hearst on this globally-recognized brand,’ says Corus president/CEO John Cassaday. ‘With our past experience in creating successful niche-targeted television services, and our expertise in marketing to women, Cosmopolitan TV is a perfect fit for Corus.’