McDonald’s rejoins top TV spenders: Eloda – August 4-10, 2007

After an absence of nearly two months, McDonald's upped its spot volume enough to wind up at #14.

While the fast food biggie made it to #14 after being off the chart for nearly two months, Reckitt Benckiser rose from #15 last week to #8. L’Oreal also showed up at #9 after a three-week absence, and Tim Horton’s followed suit, hitting #15 after also being MIA for three weeks. Meanwhile, the top three slots continued their status quo reign, GM plunged from #4 to #7, and Johnson & Johnson declined from #9 to #12.

All info below was gathered through Montreal-based Eloda’s online TV ad tracking, auditing and viewing services, and all data is based on its recording grid.