Flare gets a makeover

One of Rogers' leading women's mags is set to launch its own new look for the fall season, and is using its consumer print pub and web siblings to get the word out.

Rogers Media is set to unveil a redesigned September issue of Flare Magazine and a campaign to push the mag at women across its other consumer publishing properties. The design and editorial changes will include the cover logo, fonts and coverlines, as well as new department pages and a sharper focus on style and product images.

The ad campaign, created by Toronto-based Endeavour Marketing, will include fashion photos shot by Flare photographers and an invitation to ‘Catch Flare‘s New Look,’ and unveils the mag’s mission to pump out ‘All the Fashion, All the Beauty, All the Flare.’ The ads will run throughout the fall in Rogers publications such as Chatelaine, LouLou, Glow, Hello! and Maclean’s, as well as Rogers Media consumer publishing websites. No TV or radio on-air ads are planned.

Flare‘s total paid and verified circulation, according to the Audit Bureau of Circulations’ June statement, is 151,057. PMB’s 2007 results showed the mag reaches 1.6 million readers per month – about 1.3 million of whom are women over 18 years old.