Volatility in top TV spenders chart: Eloda – August 11-17, 2007

Banque Nationale joined the big spenders for the first time this year, showing up at #2, and so did both the Government of Ontario, which nabbed the #4 spot, and Staples/The Business Depot, at #13.

Among the big brands that fell off the top-15 list this week were GM, Reckitt Benckiser, Pfizer, Daimler Chrysler, Johnson & Johnson, Kellogg and McDonald’s. Meanwhile, Tim Hortons climbed from #15 to #11, but the Brick Warehouse dropped from #4 to #7, and L’Oreal fell from #9 to #15.

All info below was gathered through Montreal-based Eloda’s online TV ad tracking, auditing and viewing services, and all data is based on its recording grid.