Cueing up pool players: BBM Media Snapshot
A million Canadians play billiards or pool regularly, and they've got some interesting habits and preferences.
The million Canadians who play billiards or pool regularly are 4.7 times more likely than average Canadians to have imbibed tequila during the past month. Here’s the scoop on some of their other proclivities.
• Men are three times more likely than women to regularly shoot a game of pool or billiards in Canada.
• Pool players are twice as likely as average Canadians to be single or never married.
• As a group, regular billiards and pool players are also twice as likely as average Canadians to have had a child born or adopted in the past 2 years.
• Canadians who shoot pool or billiards regularly are 3.8 times more likely than average Canadians to participate in the sport of curling and 70% more likely to be members of a health club.
• Compared to average Canadians, this group is 3.7 times more likely to have had their teeth whitened by a dentist in the past year.
• TV (86%), Radio (81%) and the Internet (62%) are the top 3 media by yesterday exposure for Canadians who play billiards or pool regularly.
• The top 3 formats by weekly radio reach for this group are: Adult Contemporary (21%), News/Talk (21%) and Mainstream Top 40/CHR (20%).
• The top 3 TV program types watched in an average week by Canadian pool and billiards players are: Movies (69%), Hockey (when in season – 52% ) and News/Current affairs (47%).
Source: BBM RTS Canada, Spring 2007, Individuals 12+. The preceding information is from BBM RTS, a syndicated consumer-media survey of over 65,000 Canadians, conducted twice a year by BBM Analytics. For more information, contact Andrew Currie of BBM Analytics: email@example.com.