Schneiders staging ‘meat and greets’
Now on tour is a mobile historical museum hosted by a former hot dog blender who's currently appearing on Canada's Next Top Model.
This Friday, visitors to Toronto’s Canadian National Exhibition will have a chance to not only explore Schneiders’ mobile historical museum, but also chat with its host, Rebecca Hardy. Once a blender on the hot dog line at the company’s Kitchener, Ont. plant, she recently won cycle two of Citytv’s Canada’s Next Top Model.
As Schneiders’ ‘honourary butcher,’ Hardy will conduct tours of the roving treasure trove, which contains reproductions of past Schneiders’ products and artifacts, as well as photos depicting how founder J.M. built his meat-packing company after its 1886 launch. There’s even a booth where visitors can dress up in period costumes and be photographed with Hardy. And, of course, there will be sampling of cold meat products.
Later, the mobile museum will appear at the Toronto Fall Home Show (Oct. 5-8), Octoberfest in Kitchener (Oct. 9-13), and the Royal Winter Fair in Toronto (Nov. 2-11). Handling various aspects of the execution are Toronto’s Match Marketing and Hilliard Gordon, while Hill & Knowlton is doing PR for the tour.