Sears cedes top radio spender status: Media Monitors – August 27-September 2, 2007

After nine weeks as the #1 or #2 radio advertiser, Sears plummeted to #9.

While Sears cut its spot volume sufficiently to drop to #9 on the chart after more than two months at the top, the Bay bought enough time to soar from #36 to #3. McDonald’s also climbed, from #23 to #4, and so did The Beer Store, which zoomed from #78 to #7. Check out who else topped the radio charts by category and brand in the Toronto market this week.

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