Indigo/Chapters packages UGC photobooks
The book and music retailer is getting into the game of consumer-generated content - online and (for a price) in print.
The app gives users tools to create their own book from uploaded photos, using templates, custom designs, text and cover options. Existing themes for the Indigo photobooks include wedding, baby, fun and travel. Of course, users can share the photobooks with friends and family online or purchase a copy of the UGC work of art.
SVP Online Carolyn Beatty says the offering is part of Indigo Books & Music’s goal to give consumers ‘highly innovative products that meet their changing lifestyle needs.’