Global touting Survivor: China with edible promo
A million fortune cookies are being handed out across Canada; three will bestow true good fortune.
Yesterday, Global Television launched a million-fortune-cookie promo to rev up excitement about Survivor: China, which premieres at 8 pm ET/PT on Sept. 20.
The cookie giveaway – the latest phase in Global Television’s Media Innovation 2007 initiative – will accompany meals at Manchu Wok restaurants across Canada for the next four weeks. Three special fortune cookies containing ‘golden tickets’ are redeemable for a whopping grand prize: a trip for two to China courtesy of targetvacations.ca.
Survivor fans can also get in on the promo by acquiring cookies from the Great Fortune Cookie Quest street teams that are visiting select neighbourhoods in Toronto, Vancouver, Calgary, Winnipeg and Edmonton (more locations TBA).
Developed entirely in-house at CanWest, the Survivor: China promo is being supported with on-air spots on Global channels. Complete contest details are available at: www.globaltv.com.