Dory West opens in Halifax

Dory Advertising beefs up in the Maritimes for Sobey's.

St. John’s-HQ’d Dory Advertising opened its second branch this week, and the new Halifax operation has been dubbed Dory West.

The full-service agency, which handles media strategy as well as creative, and has its own in-house radio production studio, is celebrating its third anniversary this month. Creative Director Donna McCarthy tells MiC that ‘having a presence in Halifax will further strengthen the client-agency relationship with our largest client.’ That would be the Stellarton, NS-HQ’d Sobey’s food chain – whose national account Dory won in May. Managing Director Laurelyn Priestley will oversee media operations out of the St. John’s office.