Photography: Nielsen Media Research Spend Trend » Media in Canada

Photography: Nielsen Media Research Spend Trend

Magazines are getting the picture.

Magazines have a reason to smile when it comes to photography, as they snap up nearly 50% of the ad dollars, followed by the other visual media – dailies, TV, and OOH. This category covers marketers of all types of cameras (including disposables), photographic equipment, film, film services and photofinishing, plus photographic studios.

Total National Media Spend – Q3 – Photography

  Q3 2003 Q3 2004 Q3 2005 Q3 2006
Total $2,896,013 3,858,083 3,268,798 2,947,017

National Q3 2006 Total Spend by Medium

2006

Dailies: $679,615 (23.1%)
Magazines: $1,385,636 (47.0%)
Out of Home: $231,886 (7.9%)
Radio: $107,940 (3.7%)
Total TV: $541,940 (18.4%)

National Q3 2006 – Top 5 Spenders – Photography
1) Sony Corporation – Sony SLR Digital Camera – (Cameras, still)
2) Wal-Mart Stores Inc. – Wal-Mart Photofinishing Dept. – (Film development, photofinishing)
3) Olympus Optical Co. Ltd. – Olympus Stylus Digital Camera – (Cameras, still)
4) Canon Inc. – Canon Canada Image – (Photographic equipment, projectors, slide & movie)
5) Pentax Corporation – Pentax Optio Digital Cameras – (Cameras, still)

The preceding data is from the Nielsen Media Research, AdExpenditures. For more information, contact Andrea Beach, Andrea.Beach@nielsen.com.