Canoe picks up PetitMonde.com
Quebecor Media is beefing up its portal power with French-speaking families.
Quebecor Media is building its family-oriented portal power by tying PetitMonde.com into Canoe.ca in a bid to strengthen its reach with French-language parents and childcare professionals. The acquisition was announced at the end of last week.
PetitMonde.com launched in 1998 and grew to become a popular French-language resource for parents, children and child educators. PetitMonde.com and Quebecor’s EspaceParents.ca, which launched in the spring, together receive about 300,000 unique visitors per month. EspaceParents.ca is also available in print, edited by TVA Publications.
The comScore Media Metrix survey for August 2007 reported that the Canoe Network had more than 7.6 million unique visitors per month in Canada. The Canoe Network includes Cnews, Slam!, Jam! and Lifewise, as well as the Sun Media newspaper sites.