Corus cuts 53 jobs, beefs up sales

The move announced yesterday is part of an overhaul to strengthen the brand.

Toronto-based Corus Entertainment, which is owned by Calgary-based Shaw Communications, has restructured its broadcast operations and post-production departments to ‘eliminate duplication,’ according to a statement released yesterday, and created a few new marketing positions in television sales, including a ‘platform innovation team’ and the position of ‘VP, nonlinear business development.’

As part of this round of changes, Corus is merging the responsibility for acquisitions and original productions at Movie Central and Corus Kids, made up of the cable channels YTV, Treehouse and Discovery Kids. Cable and satellite client marketing will now be handled by the consumer marketing team.

The television division’s interactive team is now part of Nelvana Studios. Last fall, Corus split its storied cartoon house into Nelvana Studios, which focuses on digital animation, and Nelvana Enterprises, which handles international sales.

Corus controls TV outlets including YTV, Treehouse, W Network, Movie Central and Nelvana, and radio stations such as CKNW, CKOI and Q107. In April, the company posted net earnings of $19.5 million, or $0.45 a share, compared with a loss of $65.7 million ($1.54 a share) a year earlier, when the company had a pre-tax debt refinancing loss of $132 million.

Corus’ IT department has also been reorganized to prepare for the move of the company’s Toronto-based employees to a new broadcast facility in 2009/10.

From Playback Daily