Mazda launches Zoom-Zoom
The brand just got its own global mag with localized content.
Mazda has launched a global magazine called Zoom-Zoom for its customers, with help from the Toronto office of Redwood Custom Communications for the North American editions. The first issue of Zoom-Zoom launched last month in five languages and eight countries. Its global circulation is more than 1.5 million, including 283,000 copies in the US and 327,000 copies in Canada.
The first US edition examines the legendary Mazda Raceway at Laguna Seca, while the Canadian version profiles a Hollywood stunt guru from Toronto. Globally, the magazine celebrates the 40th anniversary of the rotary engine with some of its biggest fans, including The Tonight Show‘s Jay Leno. The cover story takes Mazda customers on a ride through Italy’s supercar country in the Mazda MX-5.
Mazda’s senior managing executive officer in charge of marketing, sales and service, Dan Morris, says the mag is an effort to ‘broaden the dialogue with our customers and make them feel part of the Mazda family,’ and that it will ‘articulate our message in ways that will make our customers experience Zoom-Zoom in every page.’
With additional offices in New York and Chicago, Redwood’s North American clients include Kraft North America, British Airways, CAA, Sea Island Resorts, Expo Design Centre, The Home Depot, The Scotts Company, LendingTree.com, RBC Royal Bank and Sears Canada.