Food brands lacing up for hockey contest on CBC

Hockey Night in Canada is going after family memories, and ConAgra is getting in on the action.

CBC’s Hockey Night in Canada and the NHL are launching the NHL Family Breakaway ( and giving the sponsor spotlight to ConAgra Foods Canada brands – which include Orville Redenbacher’s, Chef Boyardee and POGO.

The contest aims to get hockey families submitting their favourite hockey memories along with family photos. The prize? A family trip to any 2007-08 regular season game in North America and a behind-the-scenes experience. The contest runs until November 17 for the grand prize, while entries received before December 15 will get in the draw for the second prize.

CBC Media sales and marketing GM Dave Scapillati says the contest demonstrates the greatness of the sport while challenging families to submit memories from on or off the ice.