Rogers signs digital deal with Hearst
Rogers Media is going to sell ad inventory for Hearst Magazines in a deal that includes a cross-promotion strategy.
Rogers Media has struck a deal with New York-HQ’d Hearst Magazines to give advertisers access to digital properties from both companies. Rogers Media will be selling Hearst Digital’s properties in Canada when the partnership becomes effective on November 1. Both companies will cross-promote print subscription sales through their online networks and drive traffic between each other’s sites.
Hearst Digital’s contribution includes cosmopolitan.com, marieclaire.com, cosmogirl.com, goodhousekeeping.com, redbookmag.com, seventeen.com, ecrush.com, espinthebottle.com, teenmag.com, kaboodle.com, quickandsimple.com, mypromshopper.com, myholidayshopper.com, mybacktoschoolshopper.com and thedailygreen.com.
Rogers Media senior director of digital sales Christopher Law says, ‘The combined audience of Hearst’s globally recognized brands and Rogers’ leading consumer brands is a powerful combination that presents an unparalleled opportunity for Canadian online marketers. With our combined ad inventory, advertisers will be able to significantly increase their reach within our collective content-rich websites.’