Harlequin’s Romance Report gets interactive… and naughty
There's nothing like reading anonymous posts about where other people have had sex, the ways they've cheated or the racy fantasies they can't forget. Building buzz for a book at the same time is a bonus.
Toronto-based Harlequin Enterprises is getting into the user-generated content game by asking for confessions from women at HarlequinRomanceReport.com.
While highlighting the publication itself, the site also aims to get readers involved in creating the next installment of the series by sharing naughty secrets. Of course, the user-generated naughtiness begs for frequent return visits.
The romance fiction publisher launched the interactive site late last week in a bid to get users submitting content and taking a survey that will form the basis of the Harlequin 2008 Romance Report, which will be released in January.
The online survey closes October 31. Past editions of the Harlequin Romance Report are also available at the site.
Harlequin Enterprises has also announced that it will become the first major publisher to make its complete front-list catalogue available in the eBook format. The company will release Harlequin Mini and Spice Briefs eBooks, along with digital eBook bundles not available in print.
Director digital content & interactivity Malle Vallik says women have embraced the eBook format, adding, ‘They demand portability, immediacy, availability, depth, breadth and convenience.’