MTV brands weekly segment for McDonald’s

MTV Fresh is packaging the fast food giant with highlights from its top shows.

MTV is serving up a McDonald’s-branded weekly segment called MTV Fresh – a selection of the most talked about moments on the net’s programs and music videos – in a deal brokered by OMD Canada.

The program is packaged for, mobile and as a podcast. MTV is supporting the show with a co-branded 30-second spot that animates McDonald’s packaging into a collage of flowers and vines on a brick wall.

Every Monday, a new ep will highlight juicy, sexy and shocking moments from top shows, including The Hills, Real World: Sydney, Newport Harbor and MTV Live.