Fashion Frame rolls out Cashmere campaign

It's the first national marketer to choose the network's 6,000 indoor billboards in Winners change rooms since FF partnered with Zoom Media.

When the Cashmere brand of Montreal-HQ’d Kruger Products (formerly Scott Paper) chose to break a new campaign in 6,000 change rooms in Winners Canada stores across the country last week, it became the first national marketer to do so since the August hook-up of Fashion Frame and Zoom Media.

Toronto’s John St., which is Kruger’s AOR for English Canada, is handling both the creative and media planning for the indoor billboards – plus other components of an upcoming integrated campaign that are still under wraps. What MiC has been able to ferret out is that it’s targeting women 25-54 and will run for eight weeks. Tagline: ‘Nothing Feels Like Cashmere.’