Kate Moss scent intro’d in classic English lounge

November 1, 2007 by Terry Poulton
 

One of the most elaborate installations at last week’s L’Oreal Fashion Week in Toronto was staged by District – a local marketing agency specializing in metropolitan lifestyle projects – to help launch the new Kate Moss Fragrance.

On behalf of Coty Canada, District came up with an impressive English-style lounge in part of the downtown Ultra Supper Club. Roses and portraits of the supermodel were placed throughout the luxurious space, which was decorated with a plush velvet chaise, modern interpretations of black Louis-style chairs and complementary pink-hued lamps.

While the lounge hosted fashion shows by Elmer Olsen Model Management, Roots, Lady Dutch, Playboy Swim and Lacoste, sampling of the sweet-smelling scent was conducted by a fashionably garbed Coty rep.

blog comments powered by Disqus

More in Out Of Home (834 of 1360 articles)


'Hockey has never looked better than on a Samsung HDTV, and we were looking for a unique way to promote ...