Rogers boosts spot radio volume: Media Monitors – Oct. 29-Nov. 4, 2007
Radio ad spend for Rogers Communications and Rogers Wireless increased a modest amount this week, but the company's biggest bucks were bet on Rogers Bundle.
While Rogers Wireless jumped from #12 on the chart last week to #6, Rogers Bundle zoomed from #91 to #4, and Rogers Communications from #26 to #10. Meanwhile, Tim Hortons also increased its spending, rising from #79 to #7. Check out who else hit the radio charts by category and brand in the Toronto market this week.