MIPCOM conferences now downloadable
This is probably the next best thing to having been in Cannes this year.
Two of the advertising and branded entertainment conferences at MIPCOM 2007 are now available for downloading in audio and video formats:
Digital Marketing: How to Reach the Empowered Consumer, with moderator Doug Scott (US), XD, branded content and entertainment, Ogilvy & Mather; Karin Gilford (US), VP/GM, Yahoo! Entertainment; Michael Davies (US), CEO, Embassy Row; Robert Friedman (US), president of media and entertainment, @radical.media; Charles Stopford (UK), global media director, Unilever UK Central Resources; and Peter Tortorici (UK), president, GroupM Entertainment.
Branded Entertainment: The Brand, the Producer and the Agency, featuring moderator Eileen Bastianelli (France), Shake Content/BBDO; David Leclabart (France), managing director, BBDO Paris; Thomas Moradpour (US), marketing director, Pepsico International; Mike Morley (NL), SXD, commercial and creative affairs, Endemol Group.