2008 global ad market bullish: ZO

December 3, 2007 by Terry Poulton
 

In a report released today, ZenithOptimedia’s UK international HQ predicts that in 2008 – thanks to the Olympic Games, the US presidential elections and European football – global ad expenditure will grow 6.7%, up from 5.3% this year.

Other projections in ZO’s report:

• Between 2007 and 2010, Internet adspend will grow 69%, raising its market share from 8.1% to 11.5%;

• The Internet will overtake magazines by 2010, becoming the world’s third-largest ad medium;

• By 2010, China will be the fourth-largest advertising market, and Russia will be sixth;

• Developing markets have taken over as the main contributors to global growth, compensating for slow growth in developed markets.

The complete report is available at www.zenithoptimedia.com.

blog comments powered by Disqus

More in News (1531 of 2543 articles)


Mitsubishi Motors has again teamed up with the DeGroote School of Business at Hamilton's McMaster University for the second Canada's ...