Analysis: Some surprises in BBM’s latest radio survey

With the winter winds sweeping in, it's time to warm things up with some radio ratings hot off the press.

Let’s take a look at the numbers in BBM’s Survey 4, 2007, released yesterday, and find out who’ll be celebrating during this holiday season.

Toronto: Kudos and bragging rights at the top of the ratings heap go to CHFI-FM with a 9.6% share (up from 8.5%), followed closely by CHUM-FM with 8.9% share (down from 9.2%) of hours tuned for Adults 12+. Very nice gains once again for CBC Radio One (8.4% share, up from 7.0%). CHUM-FM, with Roger, Rick and Marilyn at the helm, continues to lead the way for females 25-54 with a 16.1% share (down from 16.2%). CHFI-FM made significant gains in the #2 position for F25-54 with a 14.4% share (up from 12.2%) followed by EZ Rock 97.3, delivering an 8.5% share (down from 10.8%). Q107 remains a dominant #1 with males 25-54, posting a 13.9% share (same as last book). The Edge fell back a bit, but held its lead with M18-34 turning in a 15.9% share (down from 20.8%). Z103.5 grabbed top spot for females 18-34, delivering a 12.9% (down from 15.1%,) followed by CHUM-FM at 12.6% (down from 18.4%) and MIX99.9 at 10.5% (up from 8.3%).

Vancouver: CKNW remained a consistent #1 for A12+ with a 10.0% share of hours tuned (even with 10.0% last two times out). A very nice book for JR Country, jumping to a 7.3% share from a 6.0% last time. The Beat keeps pounding away, delivering an 8.3% share (up from 7.6%). 103.5 QM-FM reclaimed its spot atop F25-54, delivering an 11.0% share (up from 9.7%). Rock 101 retained its lead in the M25-54 category with an 11.7% share (down from 16.8%). The FOX takes top honours for M18-34 with a 20.8% share (up from 15.3), followed by The Beat at 17.5% (up from 15.8%)

Winnipeg: CJOB kept its grip on its long-lasting leadership position with a 17.2% share of hours tuned for A12+ (up from 16.1%). CBC Radio One grabbed the #2 spot with a 10.3% share (up from 8.1%). Hot103 held its lead for F25-54 with a 14.0% share of hours tuned (down from 14.8%). Nice gains in this category for Clear-FM (10.2% up from 6.8%) and BOB-FM (12.4%, up from 9.5%). 92 CITI-FM once again held the #1 position with M25-54 posting a 17.1% (up from 14.5%) share of hours tuned. Power 97 continues to dominate M18-34 with an incredible 29.4% share of hours tuned (up from 21.8%).

Montreal: CBF FM 95,1 Montreal leapt into the lead with an 11.8% (up from 9.5%) share of hours tuned A12+. In the F25-54 race, 105,7 Rythme FM tops the list at 16.5% share (down from19.1%), followed by Rock Détente 107,3 at 12.1% (down from 12.8%). CHOM-FM 94.3 takes top spot for M25-54, posting a 12.3 (up from 12.2%). For Montreal Anglo, CHOM-FM holds down the #1 position for M25-54 with a 19.5% share of hours tuned (down from 21.6%), while F25-54 features MIX96 at 31.3% (down from 32.7%). For Montreal Franco, CBF FM 95,1 holds down the lead for M25-54 with a 13.2 % share of hours tuned (up from 9.1%), while F25-54 has 105,7 Rythme FM delivering a 21.0% share (down from 23.7%).

Calgary: QR77 climbs to the top of A12+ with a 10.5% share of hours tuned (up from 7.8%). JACK-FM claims the #1 position for M25-54 with 12.4% share of hours tuned (up from 10.9%). F25-54 goes to Lite 96 with a 16.2% share of hours tuned (up from 12.1%). CJAY 92 takes an overwhelming lead for M18-34 with a 23.1% share (up from 11.2%).

Edmonton: CHED holds down top honours for A12+ with an 11.7% share (down from 11.9% last time out), followed closely by another good book for the Bear at 10.9% (down from 11.6%). For F25-54, 92.5 Joe-FM is our winner at 16.6% (up from 16.4%), followed by CISN with 14.0% (up from 8.7%). For M25-54, The Bear remains a very strong #1 with a 19.3% (down from 19.9%). M18-34 once again belongs to the Bear with an eye-popping 34.9% share (down from 35.8%).

Ottawa-Gatineau: CBC Radio One blew the lid off with a 14.6% share (up from 8.5%) for A12+. CHEZ 106 continues to lead the way with M25-54, delivering 14.0% share of hours tuned (up from 10.8%). For F25-54, CBC Radio One tops the list with a 12.9% share (up from 7.5%).

David Bray is SVP of Toronto’s Hennessy & Bray Communications (www.hennessyandbray.com).

Summary

Toronto
% Share of Hours Tuned
(Mon.-Sun, 5a-1a)
Source: BBM S4 2007

Station A12+
Survey 4 ’07
A12+
Survey 3 ’07
W25-54
Survey 4 ’07
W25-54
Survey 3 ’07
M25-54
Survey 4 ’07
M25-54
Survey 3 ’07
CBC Radio Two 2.6 1.4 1.1 .6 .8 .9
CBC Radio One 8.4 7.0 7.3 6.8 6.5 5.7
AM 640 Toronto 2.0 1.7 .5 .5 3.5 2.6
Classical 96.3 FM 5.2 4.0 3.2 1.6 2.3 2.0
102.1 The Edge 3.8 4.9 3.3 2.8 5.9 8.7
News Talk 1010 CFRB 5.7 5.9 3.2 3.3 3.2 2.1
680 News 4.4 5.2 3.7 3.5 5.9 6.5
Flow 93.5 3.0 2.3 3.2 1.9 2.5 2.1
98.1 CHFI-FM 9.6 8.5 14.4 12.2 5.9 5.6
1050 CHUM 1.0 1.3 .8 1.5 .8 1.2
104.5 CHUM-FM 8.9 9.2 16.1 16.2 9.3 8.9
AM 740 Prime Time Radio 3.7 4.7 .5 1.4 .8 1.1
Z103.5 4.7 5.5 5.3 4.7 4.7 4.5
Q107 6.3 7.4 3.8 7.2 13.9 13.9
Country 95.3 1.6 .9 1.9 .9 1.2 .7
92.5 Jack-FM 1.8 2.2 1.8 3.3 3.7 3.5
The FAN 590 2.3 2.1 .4 .1 5.1 4.3
97.3 EZ Rock 5.6 6.1 8.5 10.8 4.6 4.6
Jazz FM 91 2.3 1.6 2.1 1.3 2.2 1.7
88.5 The Jewel .9 .9 .4 .4 .2 .2
Mix 99.9 4.2 3.8 7.8 5.7 3.3 3.3
Other 11.5 12.7 10.4 12.8 13.0 15.0

Vancouver
% Share of Hours Tuned
(Mon.-Sun, 5a-1a)
Source: BBM S4 2007

Station A12+
Survey 4 ’07
A12+
Survey 3 ’07
W25-54
Survey 4 ’07
W25-54
Survey 3 ’07
M25-54
Survey 4 ’07
M25-54
Survey 3 ’07
CBC Radio One 8.4 8.1 6.1 8.8 5.2 6.5
CBC Radio Two 6.0 5.5 4.7 4.9 3.2 3.2
The Beat 94.5 8.3 7.6 9.3 9.0 6.1 4.9
Rock 101 6.2 8.8 4.9 7.8 11.7 16.8
99.3 The Fox 4.7 5.0 2.8 2.6 9.1 8.6
CFUN 1410 AM 1.8 1.6 1.9 1.7 1.5 1.6
AM 730 Traffic .7 .5 .6 .5 .9 .7
103.5 QM FM 7.7 7.2 11.0 9.7 7.5 4.8
Oldies 650 CISL 1.6 1.5 1.3 1.0 1.6 .4
JR FM 7.3 6.0 9.1 8.5 3.9 4.5
Unforgettable 600 AM 2.3 3.0 .6 .6 .3 .6
104.9 Clear-FM 4.5 3.5 7.1 5.9 2.5 1.3
96.9 Jack FM 6.1 6.2 9.6 9.7 9.5 9.7
CKNW 10.0 10.0 3.6 3.3 7.1 6.0
The Team 1040 3.5 3.0 .5 .2 7.6 7.8
News 1130 4.4 4.8 4.0 3.6 4.2 4.6
95 Crave 3.6 4.9 6.6 8.0 2.6 2.9
Others 13.0 12.8 16.5 14.2 15.5 15.1

Montreal
% Share of Hours Tuned
(Mon.-Sun, 5a-1a)
Source: BBM S4 2007

Station A12+
Survey 4 ’07
A12+
Survey 3 ’07
W25-54
Survey 4 ’07
W25-54
Survey 3 ’07
M25-54
Survey 4 ’07
M25-54
Survey 3 ’07
CBF FM 95,1 Montreal 11.8 9.5 10.7 7.4 10.6 7.3
Espace Musique 100.7 Montreal 3.0 1.5 2.4 1.2 2.4 1.3
CBC Radio Two .9 1.0 .6 .6 .5 .6
CBC Radio One 1.6 1.2 1.2 .7 1.7 .7
105.7 Rythme FM 10.3 11.5 16.5 19.1 6.4 7.7
Q92 5.8 6.8 8.2 9.3 5.6 7.0
98.5 FM 8.7 7.1 5.3 3.6 9.0 7.5
CHOM 97.7 FM 6.2 6.1 5.1 4.5 12.3 12.2
INFO 690 1.2 .9 .5 .2 .7 .6
940 Montreal 1.0 .7 .5 .3 1.0 .7
Rock Détente 107,3 Montré 8.7 8.4 12.1 12.8 6.2 6.9
CJAD 800 4.9 3.8 2.1 2.0 2.3 2.0
Mix 96 6.8 7.0 10.4 10.4 6.5 5.8
Radio Classique Montréal 3.3 4.3 1.6 1.9 1.7 1.8
CKAC Sports 2.4 1.8 .6 .6 3.3 2.6
The Team 990 .5 .5 .1 - 1.2 1.2
Couleur Jazz 1.7 1.9 1.6 2.2 1.5 1.1
Energie 94.3 6.0 6.9 7.1 7.0 9.8 10.4
96.9 CKOI 6.4 8.0 6.2 7.9 8.1 11.2
Others 8.9 10.5 7.2 7.6 9.1 10.3

Winnipeg
% Share of Hours Tuned
(Mon.-Sun, 5a-1a)
Source: BBM S4 2007

Station A12+
Survey 4 ’07
A12+
Survey 3 ’07
W25-54
Survey 4 ’07
W25-54
Survey 3 ’07
M25-54
Survey 4 ’07
M25-54
Survey 3 ’07
CBC Radio One 10.3 8.1 8.0 6.6 6.2 3.7
CBC Radio Two 3.3 2.2 1.5 .7 2.4 .3
Freq 107 2.2 3.2 1.6 1.4 2.7 5.4
QX 104.1 FM 7.5 7.3 9.9 8.3 5.6 4.0
1290 CFRW 2.8 3.1 2.5 1.8 1.7 2.9
99.9 BOB FM 7.3 8.0 12.4 9.5 10.1 12.3
Q94 FM 5.6 6.3 10.8 13.5 5.3 6.0
100.7 Hank-FM 1.0 1.4 1.0 1.1 1.4 2.5
92 CITI FM 8.0 8.1 7.0 8.2 17.1 14.5
Power 97 7.1 7.6 5.2 5.0 12.8 12.6
CJOB 68 17.2 16.1 6.9 9.7 10.6 13.8
99.1 Cool FM 2.0 2.8 1.3 2.6 2.8 2.6
Hot 103 9.0 9.5 14.0 14.8 6.2 7.1
102.3 Clear FM 5.4 4.4 10.2 6.8 3.3 3.0
Other 11.4 11.8 7.6 9.8 11.9 9.2

Calgary
% Share of Hours Tuned
(Mon.-Sun, 5a-1a)
Source: BBM S4 2007

Station A12+
Survey 4 ’07
A12+
Survey 3 ’07
W25-54
Survey 4 ’07
W25-54
Survey 3 ’07
M25-54
Survey 4 ’07
M25-54
Survey 3 ’07
CBC Radio One 6.7 7.8 4.9 5.9 4.5 6.7
CBC Radio Two 3.0 4.3 .9 2.3 2.2 2.1
The Fan 960 2.7 1.9 .2 .3 4.5 4.3
X92.9 3.3 3.7 1.7 1.7 4.7 5.9
660 News 2.6 2.5 2.2 1.8 2.7 2.8
Q107 5.5 4.2 4.1 3.2 8.9 4.8
Fuel 90.3 1.2 1.9 2.0 1.8 1.6 2.4
Lite 96 9.2 7.9 16.2 12.1 4.4 5.8
QR 77 10.5 7.8 5.1 4.9 9.6 7.3
Vibe 985 7.6 9.0 7.9 8.9 5.9 6.0
California 103 FM 2.8 1.7 2.3 1.3 1.7 2.0
CJ 92 7.2 7.8 5.8 5.3 11.1 13.4
Energy 101.5 3.0 3.8 5.5 5.9 2.7 1.9
96.9 Jack FM 7.8 7.4 10.7 9.8 12.4 10.9
Classic Country AM1060 4.1 2.7 1.1 1.0 1.4 .9
Country 105 9.7 11.5 15.1 17.1 6.1 7.2
Others 13.1 14.0 14.2 16.7 15.6 15.5

Edmonton
% Share of Hours Tuned
(Mon.-Sun, 5a-1a)
Source: BBM S4 2007

Station A12+
Survey 4 ’07
A12+
Survey 3 ’07
W25-54
Survey 4 ’07
W25-54
Survey 3 ’07
M25-54
Survey 4 ’07
M25-54
Survey 3 ’07
CBC Radio One 5.1 4.7 3.2 2.2 3.6 1.7
CBC Radio Two 2.1 2.8 1.3 1.3 .9 1.5
The Bear 10.9 11.6 9.0 6.6 19.3 19.9
790 CFCW 6.5 5.7 .9 1.3 1.9 2.2
EZ Rock 104.9 9.2 8.4 13.9 18.1 6.5 2.8
Team 1260 1.6 1.8 .2 .1 4.3 4.0
The Bounce 7.8 6.0 10.5 8.4 5.3 5.6
Sonic FM 4.8 6.3 3.5 7.0 6.0 8.0
630 CHED 11.7 11.9 5.2 6.0 8.9 9.5
Magic 99 2.8 3.0 3.7 3.0 1.7 1.8
Cool 880 3.8 3.3 3.3 3.2 3.0 2.5
97.3 K-Rock 5.9 7.5 3.3 5.2 12.5 13.5
CISN Country 103.9 & 104 8.2 6.3 14.0 8.7 4.9 4.0
92.5 Joe-FM 8.7 8.2 16.6 16.4 9.3 9.9
Big Earl @96.3 2.4 2.7 3.0 4.2 2.0 2.4
CKUA 2.7 NA 2.7 NA 3.6 NA
Others 5.7 9.6 5.8 8.2 6.2 10.5

Ottawa-Gatineau
% Share of Hours Tuned
(Mon.-Sun, 5a-1a)
Source: BBM S4 2007

Station A12+
Survey 4 ’07
A12+
Survey 3 ’07
W25-54
Survey 4 ’07
W25-54
Survey 3 ’07
M25-54
Survey 4 ’07
M25-54
Survey 3 ’07
CBC Radio One 14.6 8.5 12.9 7.5 11.5 5.7
CBOF-FM 90,7 Ottawa-Gatineau 4.1 3.1 4.0 3.0 3.9 2.4
CBC Radio Two 3.7 3.2 1.4 .7 1.8 1.2
Espace Musique 102,5 1.1 .9 .8 .8 .9 .9
Sports Radio 1200, the Team 2.0 2.3 .9 .4 4.3 6.4
580 CFRA 7.0 7.6 4.2 2.6 5.5 7.6
Tag Radio .7 1.0 .5 .9 1.0 1.6
CHEZ 106 6.9 5.3 7.1 3.7 14.0 10.8
Couleur FM97.1 2.7 2.2 2.2 1.8 .8 .7
Hot 89.9 6.8 10.8 8.6 12.0 3.8 7.7
Live 88.5 3.6 2.8 3.0 1.3 7.3 4.3
Rock Détente 94,9 Gatineau 7.1 9.0 11.2 13.8 4.9 6.4
KISS-FM 2.5 4.0 5.4 7.6 1.8 4.1
Oldies 1310 1.1 1.2 .9 .5 .5 .9
Majic 100 7.2 10.4 11.1 16.2 5.7 8.9
Le FM parle de L’Outaoua 3.0 2.4 1.5 1.4 3.3 3.0
The Jewel 4.9 3.8 2.1 1.0 1.2 1.0
Y101 2.4 3.6 1.8 2.8 1.7 3.6
93.9 BOB-FM 2.6 3.0 3.8 5.4 3.8 3.5
106.9 FM the Bear 5.2 4.3 6.1 4.6 6.1 5.9
Energie 104,1 4.9 5.0 5.6 6.6 7.4 6.2
Others 5.9 5.6 4.9 5.5 8.8 7.3