Best Buy signs digital sign deal

In-store targeted messaging - coming to a Best Buy near you.

BC-based Pattison Sign Group and Best Buy Canada have signed a deal to launch a digital signage support network that will deliver customized solutions for clients in North America.

The live network will deliver still images and video, distributed across hundreds or thousands of displays. Best Buy Canada’s commercial sales group is already working with McDonald’s Canada, Mark’s Work Wearhouse, Earl’s Restaurants and BC Place Stadium.

Pattison Sign Group VP strategic development Franco Ferrari says the deal will help businesses ‘cut through the clutter and target the right customer, who is now more mobile than ever before. This partnership provides clients with a full and robust digital signage turnkey solution, and an innovative and unique way to influence the decision-making process. It’s basically a new way for our clients to touch their customer at the first moment of truth.’