Doritos empowers Canadians to vote on Super Bowl competition
It's a first, and so is the opportunity to actually see the resulting ad during the big game.
Doritos announced today that, for the first time ever, Canadians can vote in this year’s Crash the Super Bowl contest. As well, Canucks will actually get to see the ad when it airs during the Super Bowl telecast on CTV, rather than being restricted to viewing only advertising made north of the border.
By voting between today and Jan. 28, consumers will give one winning unsigned band the opportunity to be featured during the February 3 Super Bowl XLII telecast. The victorious band will have its original song air as a 60-second music video during a commercial break in the Super Bowl XLII broadcast on CTV.
In addition to having their ‘big break’ on one of the world’s largest stages, the winner will also receive a record deal with Interscope Geffen A&M Records. The three finalists will each be awarded $10,000 and a trip to Phoenix to attend the Doritos Super Bowl party.
‘The ‘Crash the Super Bowl’ campaign allows consumers to be in control and to give Canadians a voice in the increasingly popular Super Bowl time slot,’ stated a spokesperson for the snacks marketer.