CMDC 2008 Annual Conference

The spotlight will be on how the exploding digital world is affecting the media planning and buying community.

‘What A Wonderful World: The Digital Reality’ will be the focus of the 2008 Canadian Media Directors’ Council annual industry conference, scheduled for April 8 in Toronto.

‘Digital really has transformed the way we do business,’ says Sunni Boot, president of ZenithOptimedia and conference co-chair. ‘Our conference will examine the major issues, highlight important technologies and practices and explore some of the ways that people are adapting to the new digital reality.’

The 2008 CMDC conference will include presentations and discussions by more than 20 dynamic industry leaders, including luncheon speaker Nadir Mohamed, president/CEO of the Communications Group of Rogers Communications. Also featured will be an on-stage interview with Ivan Fecan, president/CEO of CTVglobemedia and CEO of CTV.

In addition to the day-long sessions of panel discussions and individual presentations, the conference will include a special networking opportunity with an end-of-day cocktail reception for conference attendees. Some 800-plus industry professionals from all sectors of the media and marketing community are expected to attend.