Staying Tuned

BBM Canada's 2008 annual media research conference will feature presentations from nearly a dozen speakers, including CBS Television's David Poltrack, whose timely topic is 'The Viewer Takes Control.'

February 5

BBM Canada’s annual media research conference will once again present the latest in audience measurement theories, practices and ideas.

Featured speakers include Environics’ Michael Adams and Doug Norris; CBS Television’s David Poltrack; Margot Acton, of TNS Canadian Facts; radio ad expert Jim Peacock; Bill Siegel, of Longwoods International; Jim Kershaw, of Burke Inc.; York University anthropologist Robert Kozinets, author of Click Click Revolution: eTribal Anthropology; Martin Molmen, of Norway’s P4 Radio Hele Norge AS; Pollara Strategic Insights’ Robert Hutton; and Albert Yue, of Dynasty Advertising.

For complete conference details: