OLG pursuing punters in shopping malls

And it's revving up the urgency quotient for Lotto 6/49 and Super 7 with digital updates of the biggest jackpots.

Toronto-HQ’d Ontario Lottery and Gaming began pushing its products in shopping malls across Ontario this week by leveraging Neo Advertising’s digital screens.

To boost the urgency quotient, whenever potential winnings for Lotto 6/49 and Super 7 exceed $20 million, OLG’s digital ads will cite the mounting jackpots. The real-time updates are being added to creative from the lottery corp’s current television campaign by MacLaren Advertising’s Toronto shop. Media Buying Services (MBS), also of Toronto, is handling media buys for the campaign, which will run until the end of March.