Corus launches long-form ad channel EyesOnTV
More than half a million households now have a new channel to choose from - for half-hour product demos.
Corus Entertainment’s custom networks division has launched Western Canada’s only long-form advertising channel, EyesOnTV. The channel will showcase full-product demonstrations of household products, collectibles, electronic goods and health and beauty supplies. The content will come from infotainment providers such as Northern Response, Thane Direct, Revenue Frontier, Interwood Direct and Kingstar.
EyesOnTV will be available to viewers in Calgary, Edmonton, Victoria, Vancouver, Whistler and Kenora. The custom networks division already operates existing cable advertising services such as the TV Listings Channel, Ad On Demand, Broadcast News and Corus’ Creative Services, which are available to advertisers together as part of the BEONTV Bundle.
‘The addition of EyesOnTV ideally complements our current response-based advertising platforms,’ says Tyler Alton, VP and GM of Corus Custom Networks. ‘This service is accessible in more than half a million households, and allows advertisers to achieve a high return on their media investment. The channel responds to the increased demand for an outlet to air thorough, half-hour-long demonstrations that our advertising clients have been looking for. We are now the only one-stop shop for the complete advertising package.’