Calling all Lions
The entries procedure for the 55th Cannes Lions International Advertising Festival is now underway, with staggered deadlines depending on category.
The cyber doors are now open for the 55th Cannes Lions International Advertising Festival, which takes place June 15-21. Submissions in all categories – Film, Press, Outdoor, Direct, Media, Cyber, Radio, Promo, Titanium, Integrated and the new Design Lions – are being accepted, with staggered deadlines depending on category, the latest being March 20.
There are a couple of changes in the works this year. The Film section will be expanded to include categories for films created for transmission on screens other than TV and cinema, such as Internet film, Mobile film, Other screens (for instance, digital outdoor solutions and branded content on TV) and Integrated film (made to be adapted for different screens).
The other change is a new category. Design Lions will celebrate the creative and innovative use of design as an aid for the communication of brand and product messages. Categories will include Packaging Design, Brand Identity and Environmental Design. Entries will be rewarded for Creativity, Originality, Execution and Consumer Engagement.
Details and entry forms, which may be completed online, are available at www.canneslions.com.