Flare intros TeenFlare.com
The offshoot of Canada's most-read fashion mag aims to connect more directly with younger readers.
Already the most-read Canadian fashion magazine (according to PMB and comScore Media Metrix Canada), Flare announced yesterday it has launched an online vehicle to connect directly with its many younger readers.
TeenFlare.com aims to entertain and support visitors with ‘trend-setting content for young, fashion-conscious, pop-culture-savvy teens.’ Its focus will encompass fashion, beauty, videos, top 10 lists, photo uploads, chat rooms, movie/music reviews, celebrity looks, exclusive scoops, polls, blogs, contests, health/fitness, reading room, dating & relationships, décor, shopping and forums. ‘Doctor Love,’ ‘Celebrity Crush’ and ‘Ask an Editor’ will be among its regular features.
‘Flare has a long-standing close relationship with young Canadians, and reaching out to them within their environment of choice seemed liked a natural and obvious next step,’ explains Laura Lanktree, teenflare.com‘s editorial producer. ‘Teenagers have loved Flare for a very long time, and we are thrilled to now be able to listen and talk to them personally.’
Teenflare.com actually went live on Jan. 30 with a launch contest that will award one lucky visitor a trip for two to the 2008 Juno Awards in Calgary on April 6 which – as announced this morning – will be hosted by Canadian comic Russell Peters.