G&M renames annual search for young creatives

Now called Canada's Young Lions, this year's competition kicked off yesterday. It's open to ad geniuses 28 or younger, and the payoff includes a trip to Cannes.

Yesterday, the Globe and Mail launched its 2008 search for the best creative minds and work in Canada. Open to folks 28 or younger, the competition was previously known as the search for Young Creatives. Now the winners will have a punchier moniker: ‘Canada’s Young Lions.’

Competitors in this segment of the 2008 Cannes Lions International Advertising Festival will represent their respective countries. Registered entrants will receive their creative brief by email at 9 am on April 26, and the categories are:

• Print: for which an art director and a copywriter have 24 hours to create a print ad;

• Cyber: for which a web designer and a copywriter have 24 hours to create a web ad; and

• Film: for which two creatives have 48 hours to film and edit a 30-second commercial.

Entries will be judged by a panel of award-winning Canadian creatives and marketing experts. The winners in each category will be announced on May 12 and receive a trip to Cannes to compete in the international Young Lions Competition.

‘There’s nothing like the pressure-cooker of a tight deadline, and competing against the best and brightest, to get the creative juices flowing,’ says G&M VP of advertising sales Andrew Saunders.

Last year’s Canadian competition winners were Pete Ross and Adam Bailey (BBDO); Madeleine Digangi and Shinan Edalati (Taxi); and Chris Moore and Angelina Sung (DDB Canada).

To register and for content rules, go to www.globelink.ca/younglions.