Gay mag Fab bought by Pink Triangle
Pink Triangle Press is adding the Toronto bi-weekly to its roster of gay print publications - for a new reach of more than a quarter-million.
Xtra publisher Pink Triangle Press has signed a deal to buy Fab, Toronto’s bi-weekly gay lifestyle and entertainment mag (fabmagazine.com). The deal (no price tag disclosed) closes on Feb. 25. The March 6 issue of Fab will be the first edition published under the auspices of Pink Triangle.
Pink Triangle Press is also publisher of the Ultimate Pride Guides in Toronto, Vancouver and Ottawa, as well as international gay travel mag The Guide. The combined circulation of PTP’s print pubs is now 156,000, with a reach of about 275,000 monthly readers. Along with its operations in Internet, television and interactive media, PTP’s total reach in the gay community is over half a million.
Fab will be overseen by Brandon Matheson, publisher and editor-in-chief of PTP’s eastern publishing division, which also produces the Toronto bi-weekly Xtra. Matheson says Fab is ‘highly complementary to Xtra, bringing us both a slightly different readership and style of publication. The addition of Fab allows us to expand the ways we engage our audiences, as well as provide advertisers and marketers a greater range of options and access to the gay community.’