‘Do bugs need drugs?’ top winner in Retail Commercial Awards
The Television Bureau of Canada's annual initiative is the only national advertising competition in Canada with consumers as judges.
The big winner in the 2007 Retail Commercial Awards was a TV spot for Alberta Health and Wellness that posed the question, ‘Do bugs need drugs?’ It won Gold in two categories of the Television Bureau of Canada’s annual competition – the only national advertising competition in Canada with consumers as judges.
Among other marketers who took home awards, which were announced at TVB’s Sales Advisory Committee Conference in Toronto on Feb.11-12, were BMW, the Salvation Army, Manitoba Hydro, the Canadian Cancer Society and Community Living BC.
The value of these unique awards, explains TVB president Theresa Treutler, is that ‘Advertisers need to know whether or not consumers are connecting with their spots. The Retail Commercial Awards are gaining in prominence and prestige among stations and agencies because they are the only awards that clearly show what spots consumers love the most.’
Complete details are available at www.tvb.ca.